Comparison of popular tire brands: Bearway, Haida, iLink, Suretrack

When it comes to vehicle safety, performance, and comfort, few components matter more than your tires. The right tire brand can make all the difference—affecting everything from fuel efficiency and road grip to ride quality and longevity. With so many brands on the market, choosing the right one can feel overwhelming.

At Canada Custom Autoworks, we make that decision easier by offering a curated selection of affordable, high-quality tire brands trusted by drivers across Canada. Whether you're looking for durability, performance, or value, our inventory is built to suit every budget and driving style.

In this article, we’ll compare four popular tire brands available through Canada Custom Autoworks: Bearway, Haida, iLink, and Suretrac. Each brings its own strengths to the road and we’ll help you decide which one is the best fit for your vehicle.

Brand Overview

When choosing the right tires for your vehicle, it helps to understand what each brand offers in terms of performance, durability, and value. Below, we break down four popular tire brands available at Canada Custom Autoworks—Bearway, Haida, iLink, and Suretrac. These brands cover a wide range of needs from everyday commuting to rugged off-road adventures.

Use the table below to get a quick comparison before diving into individual highlights.

 Pro Tip: Not sure what type of tire suits your driving style? Visit your nearest Canada Custom Autoworks location for expert advice and professional installation tailored to your vehicle and lifestyle.

Comparison Table: Tire Brand Overview

1. Bearway Tires. Bearway is an emerging brand that focuses on delivering budget-friendly tires without compromising on performance. Known for their solid reliability and accessible price points, Bearway offers a range of all-season, winter, and high-performance tires suited for various road conditions. Their products are ideal for sedans, light trucks, and SUVs, making them a great option for daily drivers looking to save without sacrificing safety.

2. Haida Tires. Haida has established a reputation for designing tires with aggressive tread patterns, perfect for off-road and all-terrain driving. While they may not be a household name yet, Haida is steadily gaining recognition in Canada for their rugged performance and durability. These tires are best suited for trucks, SUVs, and drivers who need enhanced grip for muddy, snowy, or uneven terrain.

3. iLink Tires. iLink focuses on affordability with a modern touch. Designed for drivers who want reliable tires without the premium price tag, iLink offers a range of touring and highway tires that balance durability, fuel efficiency, and comfort. These tires are a strong choice for daily commuting and general use on sedans and smaller SUVs.
4. Suretrac Tires.Suretrac delivers solid all-around performance with a reputation for quality manufacturing and innovative tread technology. Their tires are particularly popular among light truck and SUV owners who need all-season traction and highway stability. With competitive pricing and dependable quality, Suretrac is a brand that delivers value without compromise.

Performance Categories Comparison

This section will help readers understand how each brand performs in key real-world categories—like handling, comfort, and durability based on their tire designs and customer feedback.

1. All-Season Performance

All-season tires are designed to perform well in both warm and cool temperatures, offering balanced handling and traction for most driving conditions.

• Bearway – Offers solid all-season grip at a competitive price. Great for urban drivers who want year-round reliability without overspending.
• Haida – Focused more on aggressive terrain tires, though some models offer decent all-season performance with enhanced tread patterns.
• iLink – Known for dependable all-season models with good wet/dry handling. A practical choice for commuters and highway drivers.
• Suretrac – Provides consistent all-season performance with good braking and cornering stability, particularly in light trucks and SUVs.

2. Winter and All-Terrain Performance

In Canada, winter grip and off-road capability can be just as important as regular on-road handling.

• Bearway – Select winter tire models available, ideal for city and highway winter driving.
  Haida – Shines in this category with rugged all-terrain and mud-terrain designs—excellent for snow, slush, and off-road adventures.
• iLink – More limited in winter and off-road options but adequate for mild winter climates and occasional snow.
• Suretrac – Offers winter-ready and all-terrain options with strong tread block designs for snowy or uneven surfaces.

3. Noise and Comfort

Ride comfort and road noise can significantly affect your driving experience, especially during long trips.

• Bearway – Some models may produce mild road noise; good comfort for the price range.
• Haida – Aggressive tread designs can lead to louder rides, especially on pavement.
• iLink – Designed with comfort in mind; low noise and smooth ride reported on most highway models.
• Suretrac – Balanced comfort and noise control; ideal for family SUVs or daily driving trucks.

4. Longevity and Treadwear

How long your tires last depends on both quality and driving habits. Here’s how these brands generally perform:

• Bearway – Decent tread life for budget tires; ideal for moderate mileage users.
• Haida – Built tough for off-road durability, though treadwear on highways can be quicker.
• iLink – Good longevity reported, especially for economy-tier tires.
• Suretrac – Strong lifespan, particularly in light truck and SUV categories. A good investment for regular drivers.

5. Price and Value

Each brand offers value in its way here’s how they stack up:

 Expert Tip: Not sure if you need winter tires, all-terrain, or a simple all-season set? Chat with our team or visit your local Canada Custom Autoworks store we’ll match your driving habits to the right tire type and brand.

 Customer Feedback 

Understanding real-world performance from actual drivers is key when comparing tire brands. At Canada Custom Autoworks, we’ve received consistent feedback on the brands we carry, and we've gathered insights from both our customers and in-store experts to help guide your choice.

Bearway Tires Provide Reliable Value for Everyday Driving

Customers appreciate Bearway for offering dependable performance at an unbeatable price. Reviews often mention solid traction in dry and wet conditions, along with surprisingly smooth handling for a budget brand. While some users note a slightly shorter tread life compared to premium brands, most agree that Bearway is a smart pick for daily commuting and seasonal driving.

Haida Tires Deliver Rugged and Aggressive Performance for the Outdoors

Drivers who spend time off-road or in rural conditions often turn to Haida for its durable and aggressive tire lineup. Customers praise the grip and tread life, especially on all-terrain and mud-terrain models. However, highway drivers should be aware that Haida tires may generate more noise due to their bold tread patterns.

iLink Tires Offer Everyday Comfort on a Budget

iLink gets high marks for comfort, fuel efficiency, and value. Reviews often highlight how quiet and smooth the ride is, especially for sedans and compact SUVs. Budget-conscious drivers love the combination of affordable pricing and long treadwear.

Suretrac Tires Are Versatile and Dependable

Suretrac earns solid reviews for its all-around performance across different vehicle types. Customers commonly note a smooth ride, low noise, and great value for money especially for trucks and SUVs. It's a popular pick among drivers who want year-round versatility without going for a premium brand.

Tip from the Counter: Our team sees repeat buyers most often with iLink and Suretrac tires they tend to win customers over with consistent reliability and everyday performance.

Which Brand Is Right for You?

With several solid options available, the best tire for your vehicle comes down to how you drive, where you drive, and what you value most whether it's price, performance, or durability. Here's a breakdown to help guide your decision.

Choose Bearway if you:

• Want reliable tires at an affordable price.
• Drive mostly on city streets or highways with light seasonal conditions.
• Need all-season options for sedans, SUVs, or light trucks.

Choose Haida if you:

• Regularly drive on gravel, snow, or uneven terrain.
• Need aggressive mud-terrain or all-terrain performance.
• Drive a truck or SUV and prioritize rugged durability.

Shop in-store or contact us for Haida availability.

Choose iLink if you:

• Want a quiet, smooth ride and good fuel efficiency.
• Drive a sedan, crossover, or compact SUV.
• Need dependable, budget-friendly commuting tires.

Choose Suretrac if you:

• Want a versatile tire that performs year-round.
• Drive a light truck or SUV and value stability and ride quality.
• Prefer a balanced option with dependable all-weather handling.

Need help deciding? Visit or call your local Canada Custom Autoworks location. Our experienced team can guide you to the best option for your vehicle and driving conditions.

Choosing the right tire brand is more than just a matter of price - it’s about safety, comfort, and performance that matches your specific driving needs. Whether you’re looking for an affordable everyday option like Bearway or iLink, or need rugged off-road performance from Haida, or year-round reliability from Suretrac, each brand offers something uniquely valuable for Canadian drivers.

At Canada Custom Autoworks, we stock a wide selection of trusted brands, ensuring you’ll find the right tire at the right price no matter what or where you drive.

Explore Your Options

• Shop Bearway Tires – Affordable performance for everyday use.

• Shop iLink Tires – Reliable commuting comfort and value.

• Shop Suretrac Tires – Well-rounded options for trucks and SUVs.

• Ask about Haida Tires in-store for off-road or all-terrain setups.

Still have questions? Stop by one of our locations or contact us directly. Our experienced team is here to help you choose, install, and maintain the right set of tires for your vehicle.